The JBB Bałdyga brand is constantly expanding its offering, which requires the creation of new packaging. This time the brand’s portfolio has been expanded with a novelty for JBB and for the meat industry market. A wide range of sausages with grains (various types of rice or wheat) has been prepared for people who like convenient solutions and tasty, nutritious meals. This unique product required clear visual communication. We focused on natural colours and flat lay pictures that perfectly match current trends in food photography. We achieved a modern packaging design, which is further emphasized by a simple “worn” typography. However, the devil is in the details. Details, such as a specially designed connector with a drawn ear of grain and scattered wheat and rice around the plate, create an atmosphere for the whole composition.

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