Hochland is a leader on the yellow and cream cheese market in Romania. The manufacturer’s portfolio is completed by the fresh cheese category – snack, which as growing category required refreshment and better communication of benefits belonging to this product group. We faced such a task while preparing the concept and branding and packaging solutions for cheese line.
The project is based on precise communication of insight and benefits of a product focused around such values as convenience, vitality and naturalness. All these elements are present in implemented solution, based on an illustration reflecting the
naturalness and protein nature of the product, as well as characteristic typography and product demos presenting the freshness and milkiness of cheeses. We worked out also embedded in the category, but characteristic of the brand and building colors of individual variants. It is completed by structured communication, including icons distinguishing the most important benefit of a given type of cheese.