PND Futura continues the work related to strengthening the brand image of Tarczyński.
New product lines recently appearing on the market consistently fulfill the agency’s guidelines for brand identity. These include jarred products as well as the more premium line Tastes of the World.
Both groups of packages are marked by a characteristic orange brand color and a modernized logo, together with an icon suggesting old Polish culinary tradition. The different categories are differentiated by easily navigated color codes and eye-catching graphic symbols. Especially striking are the mouth-watering visualizations of the dishes, which encourage consumers to try the presented specialties. The use of delicate gilding highlights the exceptional character of the “higher end”.