The international brand Paclan is renewing its visual identity and a number of packages well-known on store shelves. This image modernization is being done by the agency PND Futura. The implemented changes underline the professionalism and high quality of the products and the new high-impact logo alludes to the domestic nature of the brand. The overall reconstruction of the brand architecture allowed for visual unification, increasing the readability and easing the navigation between different product categories and variants.   The international project was entrusted to PND Futura because of the agency’s extensive experience in the field of branding.