Two new products appeared in the family of sedative dietary supplements of Sandoz Polska – Neopersen and Neopersen Forte. The package design explicitly refers to the earlier product Neopersen Night. The new designs are characterized by the use of a sun symbol and brighter colors, which reinforce that the supplement may be taken during the day. Use of clear structured communication, both at the semantic and symbolic levels, is an essential part of the design of such products. The designer of all the packaging of the Neopersen lines is PND Futura. The new look is being prepared with the intention of introducing it in many European countries.