Dessert kefirs with fruit preserves – innovative products offered by Piątnica – required a modern approach to their package design. Their premium quality was illustrated by a predominantly white background and an open clean composition. A combination of characteristic branding with original typography and attractive photos of the fruits and kefir makes a strong impact on the new cups. Green elements and eye-catching flavor icons underline the natural character of the product. The entire design is a fine example of the marriage of tradition and modernity.