PND Futura has developed new flavored vodka branding for CEDC Group and Polmos Białystok. After a thorough analysis of the market and target group, the highly adaptable name Jeżówka was chosen. Design is distinguished by strongly accented branding, which follows characteristic color coding in the category of flavored vodkas. The design has a spatially balanced presentation of appetizing fruits. The design of all three flavor variants is highlighted by impact and harmony, which, together with the product’s high quality, has all the makings of a successful innovation.