Dr. Oetker, together with the agency PND Futura, has carried out the revitalization and unification of their cake mixes. The new packaging is distinguished by a unified high-impact design which creates a visual identity for the whole group. At the same time, they will create a unique recognizable block of products on store shelves, highlighting the Dr. Oetker brand in the cake mix market. In preparing the packaging we have emphasized the delicious taste and distinctive attractive images of the final products. Consistent designs and appetizing visuals identify the cakes as a premium product, easily made by anyone who wants a pleasurable break.