Activia – revitalization on the Czech and Slovak markets
The portfolio of PND Futura has gained a new chapter of cooperation with the Activia brand owned by the Danone Group. This time the work was aimed at revitalizing the packaging on the Czech and Slovak markets. The agency’s task was to create a consistent navigation system across all categories and to modernize the presentation of the product. The clear division into a part related to brand communication and a part related to the flavor variant makes the new design consistent with worldwide trends toward clarity in communication and minimalism in form.