PND Futura

Our projects on Packaging of the World!

admin — Thu, 19 Apr 2012 12:50:33 +0000

Our Jupik and Jarmark Polski package rebranding projects have been published at
packagingoftheworld.com

jupik in action

admin — Fri, 30 Mar 2012 13:11:53 +0000

The PND Futura agency conducted a rebranding of Jupik – a brand of children’s drinks which belongs to the portfolio Hoop Polska. The project resulted from the need to refresh the brand and adjust it to the needs of a slightly older target group (10-12 years old). Key elements which make up the Jupik image have been profoundly transformed: the adventures have more action, the previous cartoon-style graphics have been replaced by comics with hyper-realistic portraits of members of the JUPIK TEAM. The heroes (5 characters each with their own flavor) have individual characteristics and personal histories, and are equipped with attractive gadgets on the frontier of current hi-tech and science fiction.From now on the JUPIK TEAM members are Team of Elite Agents of Mystery battling with the equally secret and mysterious organization MIST. The brand’s new world is reflected on packages recently appearing in stores.

Daring designs of PND Futura

admin — Fri, 30 Mar 2012 12:41:13 +0000

The branding agency PND Futura has created packages for a limited edition of Milka chocolate bars, which refer to the new global campaign “Dare to be tender.” The product line consists of three projects: Smile, Love and Kiss, each of which corresponds to a different taste of Milka (Candy, Choco & Colored Cocoa Drops, and Vanilla Pudding). The packaging concept is consistent with the campaign strategy to encourage the bold expression of feelings, shown by the simplest words and gestures. Hence the large simple text in colors which make it easier to identify the taste and are linked to the emotions included in the project. This is the latest fruit of the agency’s cooperation with KRAFT FOODS Poland PLC. Among the previous work by PND Futura was a winter edition of Milka chocolate bars.